Upshot Strategy is an startup transforms media and marketing businesses by providing the intellectual capital and strategy that unlock business potential and ignite accelerated growth.
The challenge: The branding goal was to develop an unique and minimal brand, based on the company concept and the brand core values.
So I had to design a hierarchy that defines the brand and touch points, reflecting the concept into the brand symbol giving the brand a strong image that sticks in mind.
SUPPORT: DIGITAL, PRINT / PROJECT: BRAND DESIGN, WEB DESIGN / ROLE: ART DIRECTOR, DIGITAL ILLUSTRATOR, GRAPHIC DESIGNER