Future United Chocolate originates from cocoa growing in the depths of the forest in Tarapoto, Peru, through a different proposal that promotes the care of the environment.
The challenge: I had to establish his idea of brand, for which I proposed an illustration with a marked contrast that has as its protagonist the richness of nature, transporting the user to a trip to the wild depths evidencing the care that the brand has with the environment.
Through all this visual expression, I reinforced the purpose of Future United, gave it a unique personality and secured its recognition.
SUPPORT: DIGITAL, RETAIL, PRINT / PROJECT: PACKAGING DESIGN, WEB DESIGN, GRAPHIC DESIGN / ROLE: CREATIVE DIRECTOR, ART DIRECTOR, DIGITAL ILLUSTRATOR